Everything You Need to Know to Be a Digital Marketer – Tricks and Tactics
1. Artificial intelligence
It is said that the whole world will be flooded with artificial intelligence at some point. Human work will then come down to almost zero. In 2019, this artificial intelligence or AI has captured a large share of the marketing market. Take the example of Facebook’s messenger bot. If you knock a selling company on Messenger, they reply almost immediately. And if you ask them for products according to your needs, then they can show you the products of your choice. They even display their products in front of you later based on what your needs are. If you like to buy shirts, you will be informed about the new shirts in their collection. Who does not like such benefits? with pro digital marketing company
2. Chatbot
This chatbot is one of the topics currently being discussed on Facebook. Powered by Artificial Intelligence, this chatbot easily understands any user’s needs and provides information accordingly. Users feel more comfortable using this chatbot as the chatbot can reply much faster than the original respondent. With the help of a chatbot called DUmamabot of Dhaka University, users can easily know when the bus leaves and when the next bus will arrive. Such chatbots are now used in almost all organizations.
Communication via Artificial Intelligence and Chatbot – Red Ant Asia. with pro digital marketing company
3. Personalized e-mail
Nowadays, the most common trend is to personalize e-mail in your own way. At present, various organizations communicate with their customers through e-mail for communication. However, in this case, if they do not send the mail in the conventional style, but send the mail in a customized way so that the customer understands, then the results are quite good. Customers also show more interest in that organization. with pro digital marketing company
4. Video marketing
Live video sharing on social media is so prevalent now that marketers have not made the mistake of taking advantage of it. Live videos on the use of different products or live videos of product unveiling are now attracting a lot more customers. Video sharing makes it easier for customers to get their message across. Many people use 360 ° video which makes the whole thing more interesting. with pro digital marketing company
5. Social Media Story
Every hour every day someone is uploading stories on social media. What he is doing, what he is eating, where he is going, who he is going with, all these things have to be shared in the story. Various companies are also taking advantage of this story to sell products. At the same time, it is seen that various organizations are promoting their products in the story with their affiliates. Such propaganda has really become quite common now and everyone is accepting it.
Story sharing is now quite common on social media – ClickZ
These were some of the current digital marketing trends. Let’s take a look at some of the tactics that can be used to market any small business. with pro digital marketing company
1. notice what the target group likes
If there is any good post on social media now, there is a rush to share it. You can use this thing for marketing. Many well-known restaurants are using this idea to increase their popularity. It is often the case that there is a kind of social media battle between two specific organizations over who can make the funniest posts. Ordinary people enjoy watching and sharing it. In this way, they can market themselves only for fun. with pro digital marketing company
2. To make arrangements so that the customer can take advantage of using mobile and desktop at the same time
Currently, a website is being developed for almost all types of businesses. Suppose you create a website to sell products online. Now you need to see which way customers can access your website. If you only develop sites for the desktop, you will not find many customers. Because most customers now feel more comfortable using mobile phones. So it can be seen that at the beginning of the business you are losing a large part of the customers which is not desirable in any way. That’s why you can arrange a separate web design or an app for mobile phone customers.
Build a website for all mediums – Medium with pro digital marketing company
3. Give more importance to campaigning on social media
Campaigning on social media has now become a big part of digital marketing. Since people now spend a large part of their day on social media, it is relatively easy for them to market themselves through it. It is often seen that campaigning on social media is much more effective than campaigning at the field level. People also use social media to keep all their work updated. This attracts a lot of customers. with pro digital marketing company
4. When developing a website, make sure you talk to the customer directly
It is very important nowadays to give importance to the opinion of the customers in any matter. Customers need to keep this in mind while developing any website or app so that they can express their views. Moreover, there should be a system to talk directly with the customers. Then customers can do it if they have any immediate questions. For this, you can also arrange a messenger bot if you want. with pro digital marketing company
5. Keep a target e-mail group
The easiest and most effective way to notify your favorite customers as soon as you bring a new product is to inform them via e-mail or message. This will increase the contact with all the customers who buy regular products from you and increase the closeness from before. It is very important to keep a list of such customers for your own success.
Here is a list of some of the best-selling books on marketing in 2021. From these books, you can get more and clearer idea about marketing. with pro digital marketing company