LinkedIn Marketing Tips
LinkedIn currently has 774.61 million user profiles. But even then, if you can do marketing on LinkedIn, you can get good traction even if your business is B2B. Because when we log in to LinkedIn or browse, we are in a serious mood. As much as Facebook is a platform for friends and family members, LinkedIn is a platform for professional members. And professional platform means business! It would be wrong to call LinkedIn only a social media platform. LinkedIn has a number of standalone products and tools that make the LinkedIn platform unique from all other social media. Such as:
You can learn new skills from LinkedIn Learning,
From the Sales Navigator option, you can find the profile of any company, the lead of potential people working there.
You can find Talent Solutions at LinkedIn Insight.
You can use the services of experts who are enlisted in LinkedIn from LinkedIn Finder or you can apply for enlistment as an expert yourself.
Since we are talking about marketing, in today’s episode we will only talk about the scope of digital marketing on LinkedIn, which will work to work in the worldwide market. “LinkedIn Marketing Tips” Don’t forget to let us know how you like this post.
Tip 1 | Use of #Hashtag
You can post and comment on LinkedIn with hashtags. It is possible to post on social platforms with hashtags, but by clicking on LinkedIn’s hashtag you can see how many LinkedIn users are following that hashtag. Let me give you an example, our # 5MinutesMarketing hashtag has only 6 followers at the moment. What will happen if I can increase the number of followers? The value of our hashtags will increase, and our posts will reach many more. Unilever has launched the #PowerofU campaign on the occasion of Pulse Day. This hashtag has 334 followers at the moment. This is the creation of hashtags, which means we are creating hashtags and increasing followers. We can use relevant and trendy hashtags with more followers in our posts if we want so that our posts come to the fore with hashtags with more followers. So from now on whenever you share a post from LinkedIn’s company page, group or your own feed or were to comment, you must use the hashtag.
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Tip 2 | Document sharing
Just like Facebook has the option to upload only photos or videos, you can also share documents on LinkedIn if you want, such as PowerPoint slides, PDFs, or photo slides. Each week, Gray Advertising Group shares a document called # 5Things that highlights 5 issues happening on social and digital platforms around the world. In this way, if we can routinely maintain and share documents that our target audience will like, but our followers will increase day by day, which will be reflected in our sales!
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Tip 3 | Article Sharing
One of the great features of LinkedIn is posting articles. As blogs can be posted on the website, you can publish articles on LinkedIn. If the article is good, LinkedIn will feature it. And being featured in the article means that your followers will continue to grow at an exponential rate. In 2020, several articles I wrote on digital marketing were featured on LinkedIn. Overnight my countless connection requests keep coming, the followers keep growing. A Chinese man translated the article into Chinese and published it in their magazine. So see how much LinkedIn can be organically from one article! So you have to write a good article and share it using hashtags.
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Tip 4 | LinkedIn connection
LinkedIn connection is a lot like Facebook, where you can connect with others. As many as 5,000 friends can be added on Facebook, this number is 3000 at the initial level on LinkedIn and gradually you can build 30,000 connections on the account. On Facebook, we usually connect with people close and familiar. But on LinkedIn, you can connect with strangers. This is a huge opportunity. Because once the connection is built, it means you can send a message to your connection at any time. Also when you post a post your chances of seeing that post in your connection will increase a lot. My recent LinkedIn connection has crossed 10,000, a fact I am so excited about because I first got a lot of work through LinkedIn, including social media marketing and advertising. Knows about my work from post updates on my profile and has a detailed talk by knocking on LinkedIn. And I still get a lot of work and responses through LinkedIn.
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Tip 5 | Who saw your profile?
A great feature on LinkedIn is that if someone visits your profile, you can find out from the ‘Who Viewed My Profile’ option, and if you visit someone’s profile, they can find out too. Now suppose you want to offer your service on LinkedIn with some specific procurement connection. You visit their profile, see their latest activities. What will happen in this, just as you know about him, his current organization, so by visiting the profile ঐ he will also see that you are interested in him. Then when you send him a message he will be ready to have a conversation with you. So without rushing to send a message to anyone, visit the profile of the prospect before offering the service. This will greatly increase your chances of getting a job and you will be able to select your desired advancement. You can find your target audience.
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Tip ৬ | CPC or CPIM?
All of us have a basic idea that LinkedIn ad is very costly, a lot of money to spend to run an ad on LinkedIn. True, this can be bypassed-but not unless you’re a techie who knows what he’s doing. There are two ways to make money on LinkedIn. CPC or CPM method.
LinkedIn will deduct money from you for every click you add to the CPC method, and you will not be able to set it below the minimum $ 2.37.
LinkedIn will deduct 2.50 from you for every 1000 ads viewed in the CPM method.
Suppose you only want to show ads to people in procurement positions for your office supply business. If you run the ad with CPC i.e. Cost Per Click method with a daily budget of ড 10, then it can be seen that the ad is closed after 4 clicks after the ad starts due to lack of budget. If you analyze, you may see that only 80 to 100 people have seen the target audience ad. But if you select the Cost Per Mile option and run the ad, then after seeing 1000 people, LinkedIn will deduct only 50 2.50 from you. It can be seen that out of these 1000 people, 50-100 people have clicked on the ad. This means that you are getting conversion while you have a budget in your daily, even within the budget! So in my opinion CPM can be much better than CPC.
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Tip 7 | Audience narrow down
It is possible to reduce the cost of LinkedIn ads by narrowing the audience size. For example, if you set the Procurement Department without showing ads to only those who are between 25-54 years of age and have a minimum of 3 years of work experience, then the audience size will come down from 4800 to 2600. In other words, the smaller the audience size, the lower your costs will be! By narrowing down the audience size, you can easily reach your desired target audience. This will greatly reduce your ads costs and increase your results. So you must narrow down the audience size for better resolution.
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Tip 8 | Lead campaign
You can run lead campaigns on LinkedIn. With Lead Campaign, you can get the information you need, including the name, email address, and phone number of your target audience if your target audience responds to the lead campaign. This is a tried and tested way. Get your desired lead. If you want, you can find any kind of lead by running lead campaigns. So here are 6 tips on LinkedIn in our today’s episode. In the next episode, we will talk about ‘Google Ad’. If you want to watch this kind of digital marketing video, stay tuned to our page.
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